Hyundai Genesis gets on "World Car of the Year 2015" shortlist

Just when you thought there wasn’t more to learn about Hyundai, this little surprise gets sprung. The Hyundai Genesis has made the shortlist for the World Car Awards 2015. And not simply for its design. Which, yes, it was judged for. But there was more than that for this premium sedan. And the panel of five designers took into serious consideration the overall design and features because they understand these are some of the most important things drivers consider when shopping for their next car.



To get to this stage, a panel of five of the most highly respected designers in the industry had the formidable task of narrowing the field for the jury to vote for. Masatsugu Arumoto of Japan, Silvia Baruffaldi of Italy, Gernot Bracht of Germany, Tom Matano of USA, and Sam Livingstone of the UK. Each brings a unique strategy and strength to the task at hand as well as a passion for automotive design.



Each judge shared a little about strategy. Bracht had one approach: “At first, it is a spontaneous ‘like’ or ‘don’t like’ decision. There are cars you would never vote for because they are against your own design philosophy.” Baruffaldi had another: “I start deleting the less significant models first, in order to narrow the selections. Then comes the more difficult part, to pick up only five of the remaining nominees.”


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